Selected work

Different businesses.
The same care.

Five complete digital engagements across national retail, private healthcare, beauty, lifestyle and fashion ecommerce.

For each business, the work went beyond the website to include search, paid acquisition, lead generation and the measurement needed to keep improving.

Delivered across every project

One connected digital foundation, built to attract customers and measure what happens next.

Website strategy Design & build SEO PPC Lead generation Tracking & analytics
01 / National retail

Miniso UK

A playful, fast-moving digital retail experience designed to support a product-rich brand at national scale.

Miniso UK website homepage
Retail ecommerceMINISO

Project emphasis

Customer journeyProduct discoveryMerchandisingScalable ecommerce
02 / Private healthcare

Birmingham Advanced Urology

Brand, video, a 140+ page WordPress platform, search content and lead journeys for a specialist private urology practice.

Birmingham Advanced Urology website homepage
Private healthcareBAU

Project emphasis

Brand identity140+ page buildPatient journeysVideo contentSEO and blogsLead generation
03 / Beauty and local services

Tu Bella Beauty Salon

An ongoing local growth programme connecting the website, search visibility, paid media, booking journeys and reliable measurement.

Tu Bella Beauty Salon website homepage
Beauty and wellnessTU BELLA
#7 to #3

Laser Hair Removal organic visibility at the last verified checkpoint

49

Treatment pages audited for schema, local details and policy accuracy

2,974

Customer records re-permissioned and segmented for compliant email

310% increase

Daily ad budget scaled once conversion measurement could be trusted

What changed

One connected route from local search to a reliable enquiry.

We reorganised treatment discovery around both services and the concerns customers actually search with, then connected those journeys through purposeful internal links, local relevance, clear pricing and treatment-specific calls to action.

Behind the visible experience, we repaired lead capture, aligned website and third-party treatment information, strengthened Google Business Profile activity and review handling, and rebuilt advertising measurement so decisions could be made against dependable data.

Project emphasis

Concern-led journeysInternal linkingLocal SEOLead-form reliabilityGoogle Business ProfilePaid mediaTracking and analytics
04 / Lifestyle ecommerce

The Lush Living

An inviting online home for a lifestyle brand built around considered products and beautiful everyday living.

The Lush Living website homepage
Lifestyle ecommerceTHE LUSH LIVING

Project emphasis

Visual storytellingProduct presentationBrand consistencyConversion journey
05 / Fashion ecommerce

Herra UK

A premium Shopify experience that introduces an innovative basewear product through clear education, confident positioning and an elegant route to purchase.

Herra UK ecommerce website homepage
Fashion ecommerceHERRA

Project emphasis

Shopify design and buildBrand positioningProduct educationConversion journey

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