Useful structured data should support what customers can already see on the page.
LLM optimisation & GEO
Help AI understand, trust and reference your business.
AI is changing how customers discover and compare businesses. We make your website, expertise and evidence easier for search engines and AI answer platforms to understand, without selling shortcuts or making promises no agency can control.
No one can promise a mention in ChatGPT, an AI Overview or another generated answer.
Technical SEO, clear information, credible evidence and genuinely useful content still matter.
GEO and SEO
GEO is not a replacement for good SEO.
Generative Engine Optimisation improves how AI-led discovery systems interpret and use information about your business. It begins with the same fundamentals that make a website useful to customers and accessible to search engines.
Crawlable and indexableImportant pages must be discoverable, technically sound and eligible to appear in search.
Clear business entitiesYour services, expertise, locations, people and relationships need to be expressed consistently.
Distinct useful pagesEach page should answer a real customer need with clear facts, context and first-party knowledge.
Connected informationInternal links, navigation and structured data help explain how your content fits together.
What we improve
Make your business easier
to understand and choose.
We combine technical, editorial and measurement work into a practical plan based on what your customers ask and what your business can credibly answer.
AI visibility audit
We assess crawlability, indexation, content, entity clarity, structured data and current visibility across relevant answer experiences.
Entity and service clarity
We make it easier to identify who you are, what you offer, who you serve, where you operate and why your experience matters.
Answer-led content
Real customer questions become clear pages, explanations, comparisons and FAQs grounded in your first-party expertise.
Structured information
Appropriate schema, page structure and consistent business information support the visible content without artificial markup.
Evidence and trust
Credentials, case studies, policies, authorship, original insight and verifiable proof help customers and systems assess credibility.
Monitoring and learning
We track search performance, referrals, citations where data is available and a defined set of commercially relevant prompts.
Discovery is changing
One foundation.
More surfaces.
Customers may discover you through a familiar results page, an AI-generated summary or a conversational answer. The exact systems will keep changing. Your information should remain clear, accessible and credible wherever discovery happens.
A practical method
Build clarity.
Then keep learning.
Benchmark
Review how search and answer platforms currently interpret your business and competitors.
Strengthen
Fix technical foundations, entity signals, page structure and gaps in important information.
Publish
Create useful, evidence-led content around the questions customers actually need answered.
Measure
Monitor discovery, citations, referrals and commercial actions, then improve what matters.
Straight answers
Questions about
AI visibility and GEO.
What is GEO?+
Generative Engine Optimisation is the work of making a business and its information easier for AI-led search and answer systems to understand, assess and potentially reference. It brings together strong SEO, clear entities, useful content, structured information and credible evidence.
Can you guarantee that ChatGPT will mention my business?+
No. Generated answers vary by platform, model, prompt, location and available sources. We can improve the quality, clarity and accessibility of your information, but no responsible provider can guarantee a citation or recommendation.
Is GEO different from SEO?+
It adds a new discovery context rather than replacing SEO. Crawlability, indexation, useful content, internal links and technical quality remain essential. GEO gives additional attention to entity clarity, answer formats, evidence and how information may be retrieved and synthesised.
Do I need an llms.txt file or special AI schema?+
There is no universal requirement for either. Google states that no special AI files or new schema are needed for its AI search features. We prioritise established technical standards and useful visible content, then assess emerging conventions on their actual value.
How do you measure AI visibility?+
Measurement can include Search Console performance, Bing AI citation data where available, referral traffic, assisted conversions and repeatable prompt benchmarks. We agree a realistic measurement framework before work begins.
Start with an honest view
Could AI discovery create more opportunity?
Tell us what your business does, who you need to reach and where visibility matters. We will recommend a sensible first step rather than inventing an AI package you do not need.